In any real estate business, connecting business, people and technology is what forms the crux. What it needs is a real estate CRM software that showcases an alluring frontend that connects the customers, management, employees and a robust backend that performs tasks like contact management, email marketing, referral / repeat sales, lead generation etc., with ease and efficiency.
A CRM for real estate emphasizes on an integrated contact management system that assists the real estate stakeholders maintain and manage complete customer information in one centralized location. It helps the real estate agents have an easy collaboration with their counterparts since there is centralized information available. There are multiple benefits that custom CRM development offers to your business, to fulfil business needs in your own way.
There are 4 prominent areas that need to be looked at, while choosing the right CRM real estate industry:
Of all major industry segments ruling the globe, the real estate industry is one of most crucial, volatile and sensitive ones. For business in a real estate organisation to prosper and enhance, it is important to implement a real estate CRM software that takes care of automating most of the sales, marketing and service activities. It helps grow and nurture customer relationships. There are many such software solutions in the market. This article attempts to bring before you, the top 11 realtor CRM solutions, that are considered as good quality software solutions.
Why Is CRM for Real estate Industry A Must?
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs
Here are certain key getaways from an ideal CRM software:
- Social CRM – activity stream and news feed
- Organization of tasks, selling and tracking with ease
- Automation of daily marketing tasks – send emails, email campaigns, capture prospects from website etc.
- Maintain and enhance customer relationships and loyalty
- Better client management and lead management
- Prompt retorts to client inquiries
- Manage lists based on deals, events, offers, commissions etc.
- Real-time, dynamic, fully configurable generation of reports & dashboards
- Facilitates agents to garner a fast outline to all transactions and monitor growth
- Seamless integration to third party systems
- Easily understandable by non-technical staff too
- Support to mobile based responsive design, cloud based, web-based designs – driven by modern technology
- Combination of compliance-based real estate transaction management
- Definite RoI, continuous flow of information, actual integration with different project locations
- Empowered management at different levels
11 Best CRM for Realtors, That Can Help Augment Business
HubSpot CRM is everything you need to organize, track, and nurture your leads and customers. Yes, it’s 100% free, forever. Manage your pipeline and speed up your sales team with the CRM that’s free, forever. It makes staying organized effortless. Its sales, marketing, customer service, and CRM tools are powerful alone — but they’re even better together.
Because of its cloud-based CRM platform, HubSpot CRM assists organizations of different sizes in tracking and nurturing leads. It is suitable for any B2B / B2C business in assorted segments. It offers a visually appealing dashboard showing the entire sales channel. There can be easy and smooth social media interaction via email, phone or other social media platforms.
More than a CRM platform, FreeAgent CRM is a movement toward empowering small business to reach and serve the customers who could benefit from their products and services. It is more of a sales, marketing and customer service platform for businesses big-and-small who care about their customers. The CRM software is a cloud-based CRM platform that helps businesses nurture quality customer relationships.
FreeAgent CRM comprises of the most recent updates and entire client history that is organized on a searchable activity. Real-time leads and reminders can be set to increase response times.
Salesforce CRM is an innovative company considered as the world’s #1 CRM platform that employees can access entirely over the internet. It takes your business to the next level. Salesforce’s customer relationship management software instantly streamlines and automates your business processes. By creating infrastructure-as-a-service, your business allows sales, marketing, and support teams to work in sync and see important sales and customer data with more width and breadth, freeing them up to generate new clients and better service existing ones.
It is an on-demand CRM suite that offers apps for small, medium and large-scale organizations with complete focus on sales and support. It has competencies that encompass managing sales, automating marketing, managing customer partner relationship, managing leads and servicing customers.
LeadSquared is an expert CRM solution that facilitates capturing property inquiries, running marketing campaigns and managing leads through their LeadSquared real estate solution. It is aimed at delivering higher sales & marketing productivity by engaging property buyers till they are converted and further too. Tracking and managing conversations, automating messaging, notifying agents and assigning tasks are some of the key areas. It is highly competent to give out customizable revenue reports based on user needs and thereby reduce the lead leakage by a great margin. It is customizable and can integrate seamlessly with your current tools.
Sell.Do is a leading real estate CRM software that is built exclusively for real estate companies that automate the complete sales and marketing cycle and enable your team to get more bookings with minimum efforts. It has exclusively designed sales & marketing automation for the real estate industry. This software solution believes in marketing smarter and selling faster.
It serves as a complete platform for realtors as a sales, marketing and advertising platform, from which the end user can track a client movement from first interaction till the last. There is cent percent lead capture ratio and effective RoI through campaigning and other features in the solution.
This CRM solution helps businesses organize your sales process, win more deals, and create happy customers. With Salesmate CRM, sales teams can eliminate the busywork and use modern sales techniques to engage more prospects. With more time and the right insights, they can sell faster and deliver a personalized experience to each customer. It is an easy to use CRM software for realtors, to enhance their sales management. They can now easily track sales progress, deals and leverage the real-time sales reports.
It is a smart way to approach customer relationships in all sized segments in the real estate sector. Tracking sales progress, deals and getting latest sales reports is now just a click away.
RSquare is high-class real estate software web application & mobile app for real estate agents. It takes real estate brokers from ‘broking’ to ‘consulting’ as brokers now maintain every property and enquiry in a single application, reply to customers on the go & generate leads from multiple search engine RSquare real estate websites.
Various key features that make RSquare shine are capturing leads from social media, email / SMS marketing, expense management, sales quotes / tracking, lead / team / inventory management, project / territory / contract management and more.
As a leading intelligent CRM for real estate professionals, Contactually empowers businesses to extract maximum value from their customer relationships. It buckets contacts by how you work (new leads, current clients, sphere of influence, etc.), prioritizes the day’s efforts with a daily dashboard, takes advantage of growing AI features to optimize agent workflow, schedules emails, accesses broker-level administration to drive adoption and increase agent productivity.
Building the future of real estate, empowering entrepreneurs and partnering strategically are some of the key objectives of Contactually.
As an all-in-one real estate sales and marketing solution, Real Geeks is the perfect choice. There are certain exclusive features like automated home valuation, Facebook and Google PPC management and marketing tool, lead management, IDX real estate websites, SMS autoresponder, automated email drip system, personalized mobile app etc.
There is an efficient lead follow-up system that is SEO friendly and gets business a higher conversion ratio. There are high chances of generating, tracking and increasing conversions. 3rd party integration is optimum adding value to all real estate professionals.
Rethink CRM is considered the future of CRE deal making. As a commercial real estate software solution, it offers CRE professionals the best and most modern technology platform for managing client relationships, listings, properties, commissions. Some of the key features of Rethink CRM are deal pipeline management, CRM for dealmakers, CRE database, GEO search, prospect management, reporting and dashboards, stacking plans etc.
Genial CRM is the tool which is available on cloud as well as on premises under package solutions. This tool will help us to manage pre-sales, post sales, task management, forecast and expense reimbursement in organizations. Genial CRM is a customized CRM solution that caters to industry segments of various sizes, across the globe.
This solution has been catering to the CRM needs of multiple industry domains. It is competent to fit your actual business needs as a cost and time effective solution, easily integrable into other systems, a step ahead of the rest and with detailed business analytics.
We @ Spontaneous Enterprise (OPC) Pvt Ltd are a leading provider of ERP/CRM customized and packaged solutions for all kind of industries, with an emphasis on open source technology. We provide customized software solutions and mobile app development solutions for group / individual SMEs. We offer consulting services for project management, business analysis, software architecture, database design and process alignment. Request a FREE Demo