“In business it’s about people. It’s about relationships.” – Kathy Ireland

Competition is growing, technology is advancing, and so are customer expectations. Managing customer loyalty and retention is priceless and needs most attention. With this, implementing an effective and all-in-one Custom Relationship Management (CRM) solution is the key to a successful business. A custom CRM solution works best to fulfill most needs of any business – faster sales, maximized RoI, increased profitability and productivity. A tailor-made CRM solution is an indispensable ingredient for any B2B business. There are proven reasons that justify what a comprehensive CRM offers and why building your own Build CRM works best for garnering optimum business success.

There is a variety of custom CRM software available and finding the right one for your business is where the crux lies. Investing in a CRM solution needs a certain amount of groundwork, thought process and detailed thinking. There are certain parameters that need to be ascertained while choosing the apt CRM service partner.

5 Parameters That Are a Must in an Ideal Custom CRM Development Partner

  • Availability of skilled and experienced resources, in the CRM domain
  • Diverse pricing and engagement models, readily available
  • Well defined project management processes for perfect execution
  • Industry specific experience with relevant success stories
  • Enough training sessions and documentation availability

“You’ve got to start with the customer experience and work back towards the technology – not the other way around.” – Steve Jobs

Genial CRM – A Customizable CRM Software, Just for You!

Genial CRM

Genial CRM is our customized CRM solution that caters to industry segments of various sizes, across the globe. With the above 5 parameters as the fundamental base of our experience, this solution has been catering to the CRM needs of multiple industry domains.

As a tool that is available on the cloud and on premises, Genial CRM helps clients manage the following processes within the organization:

  • Pre-Sales – Functionalities involved prior to getting customers, most likely handling prospects and visitor requests through quotations / proposals. Lead generation, opportunity management, analytical reports are the key areas.
  • Post Sales – After sales involvement with the customer to enhance the level of satisfaction and loyalty. Logging and monitoring of complaints with detailed analytics available.
  • Forecasting – A peep into the future, in terms of upcoming sales, service, marketing customer support predictions. Monitoring different levels of forecasting with executive preformation available.
  • Expense Reimbursement – Process involved in paying back employees as they spend on their own, for certain things. Claim expenses and document management form the key working areas.
  • Task Management – Planning, monitoring, managing and testing of various tasks involved in the entire business cycle. User defined / system generated task management, alerts / reminders and different analytics involved.
  • Security & Administration – Managing users, access control, roles, inventory and create operational geography

Why is Genial CRM – Our Custom CRM Solution A Perfect Choice for your Business?

Owing to the above features inbuilt in Genial CRM, there are certain evident benefits that it reflects, which is why it is considered the most ideal choice for your CRM needs. Here are some of the key reasons for choosing Genial CRM, as your Build CRM solution:

  • Competent to Fit Your Actual Business Needs

Since it’s a customizable solution, Genial CRM caters to most business requirements of clients, their own way. It reflects business processes exactly the way they are and hence are made to fit the actual workflow. Unlike pre-defined solutions, this solution offers a great deal of flexibility and scalability in terms of implementation ease. Since it is based on actual working processes, it is easy for users to understand, learn and use it in their daily life.

  • Cost and Time Effective Solution

Since most of the features are already developed, the cost and time effort that goes into customizing it is not that heavy. Even licensing issues and pricing mechanism is quite simple and manageable, which makes the solution easily controllable. For end users, it would be easy to make sure it does not move beyond the pre-decided boundaries of finance and timelines.

  • Easily Integrable Into Other Systems

With usage of latest technologies, the solution can easily be integrated with already existing ones, to enable a seamless exchange of information within systems. With the help of integration methods and social media interaction, the solution can talk easily to other working systems and even pass on information from one to another in no time. Even different areas like sales, service, marketing and customer support can talk to each other, within departments and across.

  • A Step Ahead of the Rest

There are many CRM solutions prevailing in the market, but one good reason Genial CRM is perfect for you is the competitive business advantage that it offers. Strategic business processes, efficiency, productivity, profitability, security, privacy and analytics, it has it all.

  • Detailed Business Analytics

In-depth alert notifications and dashboards are available to offer a close and effective communication between stakeholders. These dashboards showcase a single uniform view of business performance, with parameters that you need to search upon.

Associate with Us for a Comprehensive Custom CRM Experience

Our CRM solution – ‘Genial CRM’ has witnessed many success stories that speak for itself. We @ Spontaneous Enterprise (OPC) Pvt Ltd are a leading provider of ERP/CRM customized and packaged solutions for all kind of industries, with an emphasis on open source technology. We provide customized software solutions and mobile app development solutions for group / individual SMEs. We offer consulting services for project management, business analysis, software architecture, database design and process alignment.

Apart from Genial CRM, our other range of products like Genial LERP, Genial Helpdesk, Genial Track My Shipment, Genial Workmate BOT are leveraging latest technology advancements and have an esteemed clientele, experiencing its effectiveness.